The Race Card Project™
In 2010, journalist Michele Norris began inviting people to distill their thoughts on the word race to only six words. Printing 200 postcards and issuing a call to action, Norris and her team were unsure of what – if anything – would result. What took root was a groundswell. With just a small footprint, it was clear Norris created a vehicle for expression and voice for which it seemed many were longing.
Today, more than 500,000 personal narratives, from all 50 states and 96 countries have been collected. People often send backstories and photos to share more about what is behind their six-word statements. Many of these essays contain sentiments and hard truths rarely expressed out loud. In 2013, the Race Card Project was awarded the prestigious Peabody Award for excellence in electronic communications for turning a pejorative phrase into a productive dialogue on a difficult topic.