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Cultural Gatekeepers Defile Black People’s Beauty

Deborah Sanders
New York, NY

Racism has become so deeply ingrained in our culture that we are often only able to recognize the most obvious aggressions. Even when we do recognize it, we often feel helpless to resist its powerful grip on our psyche. I think that much of the obstacles to achieving a post-racial society is the constant reinforcement of the ‘what is beautiful is good, what is beautiful is white paradigm’ being relentlessly forwarded by cultural gatekeepers such as the advertising industry and the entertainment industry.

This gatekeeper sector of society which chooses who goes on the covers of magazines, who gets the leading movie role as a symbol of beauty and who gets labeled sexy and so forth, has an overbearing and pervasive influence on the way we judge a person’s worth. According to them and the messages they espouse, first and foremost, a person and especially a woman must be beautiful to be worthy. Second, they narrowly define beauty in a way that excludes the natural features of black people. What follows, is an entire race of the people assumed to be bad by everyone, often including many of them, themselves.

I believe that the cultural gatekeepers violate the civil rights of a large segment of society by its damaging use of idealized images of beauty that influence how people value others. It impacts our ability to earn a living, to mate, attract friends and studies show that it even impacts the way teachers react to our children. When we as a society are bold enough to enforce civil rights laws and stop cultural gatekeepers from defining beauty, we will go along way towards eradicating racism.

I’m sorry I’m staring at you.

Jessica Flake,
Amelia, OH

I work as a demo’s assistant at an international grocery store which will not be named for advertising purposes. Being in Demo’s means I make samples for people to try of various products that we want to sell. I have been called various ‘slurs’ by some people of color in the past (mainly cracker, because I often work in the cheese department) and this has lead to my thinking in overdrive when it comes to race at work. If two people are coming at me and I call to one first instead of the other, have I done that because the first person was closer to me than the second, or because the first person was white and the second was a person of color? This leads to my constant hyper-awareness of the customers that walk past that may be a different race than my own, and I try to call out to them but then how do I know that I’m giving them more attention without meaning to? Thus, my indecisive glances that would easily be perceived as obsessive staring if I didn’t try to occupy myself in other ways.

Black women will not become extinct

Sonja Williams,
Bellwood, IL

As a black woman I continue to see the not so subtle messaging in media and advertising often portraying black women as the fair skin, curly or wavy hair image on the arm of a black man or any other man for that matter. 

Black male images are often seen on the arms of any woman other than a “sista”.  Unless of course his preference is not women.

America continues to struggle with the confident, educated brown or chocolate woman and are far more comfortable with what is deemed as “easier on the eyes”

Black women have much to contribute and should not be ignored by media in their efforts to reduce the black family to a false narrative of comfort for white america.  We desire to be loved as well by a confident, respectful, enlightened black man

Hollywood reminds me everyday. I’m different.

mindy-kaling_wide-b2c920af64f476d4f861de6a4cd4b4e08843f781-s6-c30Seema,
Chicago, IL.

Women already have identity issues because of an extreme and over-sexed image of women in Hollywood. Additionally, women of color are marginalized because of their under-representation in TV, movies, magazines and advertising. As an Asian-American woman, I see very few Asian men and women and when I do see them, we are often cloaked in a silly accent aimed at cheap laughs. Thanks to Mindy Kaling for showing Hollywood what we’ve got!

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